As an online retailer, you know what makes your customers happy: an appealing shop, convenient payment options, first-class customer service and an extensive range of products. But the competition never sleeps. If you want to be successful in e-commerce in the long term, you have to offer more than just an online shop on your own website.

The key to e-commerce growth today is the Multi-channel sales. Because to scale, online retailers need to be visible and reach their customers wherever they are online - and offline: online marketplaces, social networks or retail stores.

But only if you proceed strategically and use the right tools, you can effectively open up new channels, convince new customers of your offer and retain them in the long term. Multi-channel software helps you do this: it automates all your processes, including e-commerce accounting - and remains tax-compliant at all times.

Why do I need multi-channel software?

The E in e-commerce stands for electronic. Nevertheless, even modern online retailers still have many processes that take place on paper in the start-up phase. This is an absolute no-go for your multi-channel sales.

If you sell your products not only via your own shop, but also via marketplaces such as Amazon and the retail trade , you need an overview of all your channels at all times. Modern multi-channel software developed for e-commerce can help you with this.

There are various systems that automate individual e-commerce areas. And there is ERP software that automates all your processes across the board.

How an ERP optimizes your multi-channel distribution

ERP is the abbreviation for Enterprise Resource Planning - and that is exactly what such a system offers you: the efficient planning, networking and management of all company resources and business processes.

Online retailers can not only automate their logistics and accounting, but also get a CRM in which they can centrally manage all customer data. This is important to create a positive customer experience across all channels and touchpoints.

With multi-channel software, online retailers can keep track of all their sales channels at all times and conveniently manage every single invoice, pending transactions, incoming orders and more.

5 ERP advantages for modern online retailers

There are a number of reasons why companies in a wide variety of industries use ERP software. For multi-channel retailers, the following points play a role in particular:

  1. Automate processes: E-commerce customers expect a smooth shopping process. Only if your own processes are smartly networked and automated can you meet this demand. This is easily achieved by an ERP and enables downstream convenient shopping for your customers - at any time of day and across all devices and platforms.
  2. Develop new sales channels: There are countless sales channels, but not all of them will get you anywhere. An ERP identifies the top performers among your potential sales channels so that you can selectively expand them and check off poorly performing channels.
  3. Control and avoid chaos: More sales channels mean more work. An ERP helps you to set up and control sales channels cleanly. This way, you avoid chaos right from the start and save time and effort. Thanks to uniform ordering options on different channels, your customers will be even more satisfied in the future.
  4. Network sales: With an ERP, you automate your merchandise management and can cleanly process orders from different channels. By networking different sales channels, logistics and shipping service providers and accounting, you avoid double sales and delivery bottlenecks.
  5. Staying up to date: When multi-channel is no longer enough, an ERP also flexibly adapts to an omni- or cross-channel strategy. Your customers are early adopters and enjoy shopping trends and new technologies? With an ERP, you can keep up with them and keep your finger on the pulse.

Pain Point Value Added Tax: E-commerce needs automated accounting

Not only customers like to be up to date, but also online retailers. One area where this is imperative is accounting. GoBDTaxes, delivery thresholds - especially if your multi-channel distribution is geared towards growth, sells over Amazon or want to conquer international markets in the long term, automated accounting will save you a lot of time and nerves.

A current example shows how important automated accounting is for your online business: The One-Stop-Shop - the biggest sales tax reform for e-commerce to date - is due to come this year and will bring some innovations for sales tax processing in other EU countries. Up to now, this has been a key issue for many online retailers and carries a correspondingly large financial risk. The upcoming reform will simplify the handling of delivery thresholds.

Amazon- Automate accounting and stay tax compliant

However, anyone whose multi-channel strategy includes, for example, an FBA warehouse from Amazon will still have to deal with the VAT regulations of individual EU countries in the future. With an ERP, however, you can also master this tax challenge and easily automate your Amazon accounting.

This way you always know when, where and why you are liable for VAT . Via the DATEV interface of your ERP system, your tax advisor also gets all the information he needs to make the tax office happy.

Why it is worthwhile to connect Taxdoo to an ERP

An elegant way to automate your multi-channel sales, including accounting, and to map tax issues cleanly, is the integration of Taxdoo into an ERP. The ERP system from xentral, for example, offers a corresponding interface.

The automated xentral accounting allows online merchants of all industries to combine their e-commerce sales from all channels and marketplaces in one system and transfer them collectively to Taxdoo. This convenient process not only makes your life easier, but also takes a lot of work off your tax advisor.

The advantage for online retailers: By integrating Taxdoo into xentral accounting, both the Value Added Tax processing and the monitoring of delivery thresholds and your FBA trade are automated. This ensures your tax compliance and you have more time and energy to invest in perfecting your multi-channel strategy.

About xentral

The leane ERP cloud software bundles all business processes centrally in one place - from e-commerce, warehouse, production and fulfillment to accounting. With over 1,000 functions and interfaces to renowned tech tools, every business can digitize and automate its individual processes step by step with xentral ERP.

Taxdoo is the platform for automated and secure compliance processes

... and forms for the leading online retailers in Europe besides the handling of the current EU and GB- Value Added Tax-Compliance, Intrastat and financial accounting also offers numerous other compliance services via a unique platform.

If you want to know more about how you Value Added Taxcan efficiently and securely map compliance, financial accounting and much more via a platform, then book your individual and free initial consultation with the compliance experts from Taxdoo!

You are also welcome to register for our regular demo webinar in which we will introduce Taxdoo and our compliance services and answer your questions personally.